Champions League debut for Publicis Cadbury ad

LONDON - Publicis has created two ads for Cadbury's new Twisted bar, which will launch during tomorrow's Champions League final. Publicis campaign Publicis campaign

The bar will be filled with the same "goo" as the company's iconic Creme Egg.

The ads show a number of Creme Eggs being melted, before being reformed into the shape of the new bar.

The work was written by Gary Turner and Jamie Marshal and directed by Chris Cairns of Partizan. Media was planned and bought by Starcom.