Championship Manager sponsors Sky's The Match show

LONDON - Eidos' 'Championship Manager 5' computer game is to be the TV, online and interactive sponsor of Sky One's football-themed reality TV show 'The Match', in which 18 celebrities compete against a team of former professional players.

Presented by Ulrika Jonsson and Mark Durden-Smith, the week-long programme will follow the squad as they are trained and disciplined by former England manager Graham Taylor. They will then compete in a live football match on October 10.

The deal marks Eidos' first broadcast sponsorship worldwide and includes sponsorship of a dedicated interactive television area, which will give viewers the chance to win copies of the 'Championship Manager 5' game and interact with the show.

'Championship Manager 5' will also receive 15-second opening and closing credits, five-second break bumpers and branding on all promos across Sky channels. In addition, the game will receive branding on a dedicated microsite on Sky One's site.

So far 'Footballers Wives' star Gary Lucy, 'Two Pints of Lager and a Packet of Crisps' actor Ralf Little, Simon Webbe from boy band Blue, and Calum Best, son of football legend George Best, have signed up to take part in the show.

Taylor will nominate three celebrities to face an interactive public vote every night. This will result in one player being relegated.

The week-long show will culminate in a live charity game against a Legends XI team, comprising some of the most famous names in football history, including Paul Gascoigne and Bryan Robson, marshalled by former Newcastle United and England boss Sir Bobby Robson.

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