Chanel designs experiential space for N°5 fragrance

Chanel has joined forces with Heinemann Duty Free and Frankfurt Airport for the launch of its Chanel N°5 L'eau, targeting travel retail customers.

Chanel: appealing to the senses
Chanel: appealing to the senses

The new fragrance is presented in a high profile space at Frankfurt Airport where travellers are invited to follow a 'Chanel path' at Terminal A, experiencing the new scent by walking through an olfactorium, and continuing to a raining room under the terminal's glass dome, where they can immerse themselves in a virtual rain shower. 

The installation will be in place until the 31 October. N°5 L’Eau, created by Chanel’s in-house perfumer Olivier Polge in association with the Fragrance Laboratory, is the fifth interpretation of the iconic N°5 fragrance. 

Elizabeth Arden brand Juicy Couture unveiled its Viva La Juicy Rosé Garden Party pop-up within Singapore's Changi Airport in March this year. 

Read Event's round up of five activations using scent.

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