Chang creates multi-sensory playground

Thai beer brand Chang is bringing its Chang Sensory Trails World Tour to London, a multi-sensorial playground aimed at capturing memories around iconic Thai flavours.

Chang: evoking memories of Thailand with sensory trail
Chang: evoking memories of Thailand with sensory trail

The trail, taking place at Spitalfields Market on 14 October, is coming to London after appearing in Singapore and LA and brings together live music, performance street art and Thai cuisine. 

The event will feature a partnership with London’s Thai restaurants, alongside celebrity chef and Thai culinary ambassador Jet Tila, who will curate a menu based on his personal memories. Music from Live Lounge and DJ Luke Sorensen and live street art from Squirl will also feature. 

The inaugural edition of the trail took place in Singapore on the 20 August, featuring Jet Tila and DJ Funk B, DJ Marvin Gold and Soul & Funk artist Russell Curtis. The Los Angeles event took place earlier this month, on 23 September. 

Chang Beer staged a Thai massage-themed event earlier this year at Westfield Stratford, implemented by AgencyUK. Thai beer Singha hosted a pop-up this summer, with the aim of transporting visitors to a classic Thai street bar, complete with eclectic decor, a golden sun deck and hanging chairs.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.



Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now