Channel 4 to take ads on 4oD

London - Channel 4 is to take advertising on its 4oD video-on-demand platform for the first time as the service moves from a pay model to free-to-air.

Duncan... Thinkbox announcement
Duncan... Thinkbox announcement
Andy Duncan, the chief executive at Channel 4, is announcing the move at today’s Thinkbox TV conference in London.

4oD launched in December and currently charges viewers between 99p and £1.99 to download content that includes episodes from the broadcaster’s archive, as well as some imported material such as Desperate Housewives.

Advertising is likely to feature ahead of the programmes that are downloaded by viewers.