Channel 4 "All together now" by 4Creative

Paul Hollywood, Prue Leith and the gang are set to return to the Bake Off tent.

Channel 4 has unveiled the return of The Great British Bake Off with a wholesome promo. Set to the tune of All Together Now by The Beatles, the trailer focuses on the foodies at the heart of the comically quaint baking show, with a drag queen nibbling on jam buns, a baker praying to a framed painting of breadmaker extraordinaire (and silver fox) Paul Hollywood, and a surprise cameo from Sesame Street’s Cookie Monster. 

The spot will run alongside press coverwraps, posters, radio ads and social media activity. The work was created by Andy Shrubsole and Scott Taylor, and directed by Alex Boutell.


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