Channel 4 "Altogether different" by 4Creative

Channel 4 has launched a brand campaign to showcase what makes the broadcaster distinct from its rivals.

A film, produced in-house at Channel 4, is airing on TV and on the brand's digital and social media channels.

The compilation of the broadcaster's most popular shows illustrates how its content reflects the diversity of the UK. It will be followed later in the year by further films fronted by the hosts of its shows.

Credits

Creative agency
Chief marketing officer
Marketing director
Head of brand and partnerships
Marketing lead, brand
Marketing executive
Executive creative director
Deputy ECD
Senior director
Senior designer
Head of production
Executive producer
Campaign producer
Senior project manager
Junior producers
Post-production
Executive producer
Editor