SectorMedia / Entertainment Brands and Television brands
Channel 4 has launched a brand campaign to showcase what makes the broadcaster distinct from its rivals.
A film, produced in-house at Channel 4, is airing on TV and on the brand's digital and social media channels.
The compilation of the broadcaster's most popular shows illustrates how its content reflects the diversity of the UK. It will be followed later in the year by further films fronted by the hosts of its shows.