Channel 4 "Anyone can be anyone" by 4Creative

Emma Willis shows off her acting skills ahead of The Circle season two on Channel 4.

In the spirit of the show, which involves players rating each other in the hope of winning a cash prize, the spot sees host Emma Willis transform into an array of characters. Her alter egos include a fashion-forward millennial, an edgy tattoo enthusiast and a greased-up male bodybuilder. In a meta turn of events, the presenter later turns into a cartoon mouse, which is attacked by a snake (also Emma Willis).

The campaign includes TV, social, outdoor and press. It was created by Jonas Roth, Rasmus Smith Bech and Jim Chambers, and directed by Smith & Foulkes through Nexus Studios.


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