Channel 4 "Anyone can be anyone" by 4Creative

Emma Willis shows off her acting skills ahead of The Circle season two on Channel 4.

In the spirit of the show, which involves players rating each other in the hope of winning a cash prize, the spot sees host Emma Willis transform into an array of characters. Her alter egos include a fashion-forward millennial, an edgy tattoo enthusiast and a greased-up male bodybuilder. In a meta turn of events, the presenter later turns into a cartoon mouse, which is attacked by a snake (also Emma Willis).

The campaign includes TV, social, outdoor and press. It was created by Jonas Roth, Rasmus Smith Bech and Jim Chambers, and directed by Smith & Foulkes through Nexus Studios.

Credits

Acting head of 4creative
Executive creative director
Director
Designer
Business director
Head of production
Executive producer
Producers (4creative)
Producer (Nexus Studios)
Production manager (Nexus Studios)
Project manager
Photographer
Retouching
Director of Photography
Production company
Audio
Executive producer
Digital producer
Digital production assistant
Social video directors
Controller of marketing & media
Group marketing manager
Marketing manager

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