Channel 4 has launched a spot hailing the role of the rainbow in representing both the LGBT+ community and front-line workers during the coronavirus pandemic.
The ad follows a personified rainbow as it saunters its way across England, from getting the Tube to strolling along a beach.
"Been mad hectic repping key workers," the rainbow declares, before pointing out its extra colours to represent black, Asian and minority-ethnic communities during Pride.
From posing proudly on residential windows to sporting a face mask on public transport, the rainbow encourages the public to "be kind" to each other in order to "help a rainbow out" in spreading joy during Covid-19.
Launching today (Friday) during Celebrity Gogglebox, the work was created by Andy Shrubsole and Scott Taylor, and directed by Stevie Gee and Essy May through Blinkink.
In April, Channel 4 released a spot encouraging people to "#StayAtHome" during lockdown.