Channel 4 "brand refresh" by 4Creative and DBLG

Channel 4 has unveiled a new look for its main channel, which deconstructs the "4" logo created by Lambie-Nairn.

4Creative, the broadcaster’s in-house creative team, worked with DBLG on the concept. A series of films were created and directed by Jonathan Glazer through Academy. In addition, the graphic designer Neville Brody has developed two new typefaces, called Horseferry and Chadwick, to be used on the channel’s refreshed on-screen graphics and off-air marketing such as posters. The new identity will be visible on programmes that currently incorporate the channel’s branding, including Channel 4 Racing and Channel 4 News.


4Creative Executive Creative Directors
Head of Production
Executive Producer
Business Director
Senior Producer
Channel 4 Marketing Head of Marketing
Group Marketing Manager
Concept + OSP
Creative Director
Writer + Director
Executive Producer
Production Manager
Director of Photography
Production Designer
Lead Post Superviser (One of Us)
Post Producer (One of Us)
Special Effects
Shaman Costume design
Music Composition
Original score performed by Orchestrate
Fixer Bridget Samuels for Orchestrate
Creative Type Director + Designer
Type Designer
Project Manager

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