Channel 4 closes 4Homes magazine

LONDON - Channel 4 is closing 4Homes, the consumer magazine linked to its property programming.

The monthly title, published through Media 10, is to close this week after just 10 issues. The title, which featured the Channel 4 logo prominently on its cover, failed to build an audience to capitalise on the success of the broadcaster's homes and lifestyle programming.

Industry sources suggest that the title's circulation in the competitive homes market had been as low as 22,000 over recent months. Media 10 will continue to publish sister Channel 4 title Grand Designs.

A spokesperson for Channel 4 said: "Channel 4 has a strong reputation as the UK's leading broadcaster of property and lifestyle programming and we launched 4Homes aiming to bring this to the magazine sector. Since its launch 10 months ago 4Homes has brought a fresh approach to the homes magazine market and we remain very proud of the product. However, in a crowded market we have been unable to find a sustainable audience for 4Homes and we therefore intend to cease publication."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content