Channel 4 "Complaints welcome" by 4Creative

Actors and presenters from Channel 4 read out genuine viewer complaints made about them, in the broadcaster's latest ad campaign.

The film features stars including The Great British Bake Off’s Sandi Toksvig and Prue Leith, Channel 4 News’ Jon Snow, Catastrophe’s Sharon Horgan; Grayson Perry, Big Narstie and Mo Gilligan. The complaints range from "too black", read by Big Narstie, to "They’re not real athletes", delivered by Paralympic swimmer Ellie Simmonds. The work aims to showcase the diversity of Channel 4’s talent while acknowledging the broadcaster’s remit to stimulate debate and challenge the way people see the world. It was created by Eoin McLaughlin, Caio Turbiani and Raminder Samra, and directed by Alex Boutell.


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