Channel 4 "Complaints welcome" by 4Creative

Actors and presenters from Channel 4 read out genuine viewer complaints made about them, in the broadcaster's latest ad campaign.

The film features stars including The Great British Bake Off’s Sandi Toksvig and Prue Leith, Channel 4 News’ Jon Snow, Catastrophe’s Sharon Horgan; Grayson Perry, Big Narstie and Mo Gilligan. The complaints range from "too black", read by Big Narstie, to "They’re not real athletes", delivered by Paralympic swimmer Ellie Simmonds. The work aims to showcase the diversity of Channel 4’s talent while acknowledging the broadcaster’s remit to stimulate debate and challenge the way people see the world. It was created by Eoin McLaughlin, Caio Turbiani and Raminder Samra, and directed by Alex Boutell.

Credits

Agency
Acting head of 4Creative
Executive creative director
Creative directors
Director
Designer
Group business director
Head of production
Executive producer
Production manager
Junior production manager
Project manager
Director of photography
Production designer
Costume designer
Make-up designer
VFX
Music re-record
Controller of marketing & media
Deputy head of marketing
Marketing manager
Head of on-screen talent

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