Channel 4 considers new Ramsay show called The F Word

LONDON - Channel 4 is reported to have recorded a pilot for a new food and entertainment show featuring foul-mouthed celebrity chef Gordon Ramsay and appropriately called 'The F Word'.

It is understood the show will blend cookery with comedy and chat as well as starring Ramsay, who is arguably just as famous for his penchant for swearing as he is for his culinary and catering skills.

According to reports, one member of the audience at the pilot described it as a cross between the BBC shows 'Ready Steady Cook' and 'Top Gear'.

Items on the pilot show include former Five and UKTV Food TV chef Nancy Lam taking a swig of horse and human breast milk. Another segment involves Ramsay winding up top restaurants by trying to book a table for a celebrity and making increasingly outrageous demands.

However, the pilot is not due to be screened on TV, instead it has been used to test the format to see if a series will be commissioned.  Further tests will be carried out and it is understood Ramsay may have to curb his swearing, because the show has been pencilled in for a pre-watershed 8pm slot if commissioned, which could result in to the bleeper going into overdrive.

Ramsey's reported response to the pre-watershed slot is reported to have been: "We're fucked then, aren't we?".

Meanwhile, Channel 4 is also set to screen a second series of 'Gordon Ramsay's Kitchen Nightmares', where the chef attempts to turn around the fortunes of failing restaurants.

The show was a big hit for Channel 4 when it first screened, with its mixture of tension and shouting, but was ultimately uplifting for the chef, who came out of it in a favourable light.

Another of his most famous TV roles was on the first series of  ITV1's 'Hell's Kitchen', in which celebrities were forced to endure his insults in an attempt to stay in the show.

He will not be returning for the second series, which begins on April 18, with the chef's role being taken over jointly by Jean Christophe Novelli and Gary Rhodes. The main ITV1 show will again be hosted by Angus Deayton, with Mark Durden Smith and former All Saint Nicole Appleton fronting the ITV2 coverage.

The US version, called 'Hell's Kitchen USA' and featuring ordinary members of the public and Gordon Ramsay, has already been snapped up by ITV2 and will air in a primetime slot later this year. On the show, a bust-up between Ramsay and one contestant led to its production company Granada having to pay out $124,000 (£67,000) to settle out of court after the contestant fell over and twisted his ankle.

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