Channel 4 "Derry Girls" by 4Creative

Channel 4's marketing campaign for series two of Derry Girls features a mural of the cast.

Inspired by Derry’s tradition of murals, the artwork was created by non-profit social enterprise group UV Arts, which uses street art as a tool for social change. It immortalises the main Derry Girls characters – Erin, Orla, Clare, Michelle and James – on the side of a building, with a playful reference to fan favourite Sister Michael looking out a window. Social media activity will include ‘90s school pics of the cast and an Instagram story inspired by services popular during the decade, such as Teletext, Ceefax and Fivetext. The campaign was created by Caio Turbiani and Raminder Samra.

Credits

Head of marketing
Deputy head of marketing
Group marketing manager
Marketing manager
Marketing executive
Group social media manager
Social media manager
Social media executive
Agency & production company
Executive creative director
Executive producer
Senior producer
Production assistant
Business director
Project manager
Designer
Creative artworker
Executive producer, digital
Digital producer
Social creative/ director
Design creative
Digital production and edit assistant
Director (on air)
Producers (on air)
Production partners
Location manager & pre-production consultant
Retouching

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