E4 gets a makeover in Channel 4's rebrand of its digital network.
The youth-focused channel has a new logo for the first time since 2013, keeping its purple colour but showcasing eight new opticals that represent its playful and rebellious personality. The overhaul also includes 19 new on-air idents that have their own unique take on the E4 logo. The films were made by creatives from across the UK, giving a platform to emerging talent. 4Creative, Channel 4’s in-house agency, plans to continue releasing new idents to keep E4 and its ad breaks feeling fresh and dynamic.