Channel 4 offers tips on pulling a sickie in an online spot promoting the broadcaster’s Super Bowl coverage. The film, made by Channel 4’s in-house team, 4Creative, is backed by a website offering further hints and tips for fooling your employer. The idea is based on research suggesting that more people call in sick at work on the first Monday of February – the day after the Super Bowl – than any other day. The work was directed by Molly Manners through 4Creative.
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign eventsBecome a member