Channel 4 "Human Test" by 4Creative

Channel 4 is the first UK broadcaster to use voice assistant devices Amazon Alexa and Google Assistant to promote a TV show.

To mark the return of its series Humans, the broadcaster is bringing to life the drama’s storyline about blurred lines between humans and machines with an app that tests whether a user is human or synth. The Human Test is inspired by the Turing test, developed in consultation with a psychologist, and asks questions such as, "If a robot can feel, should it be granted human rights?"Users who take the test will be directed to a website,, with synth and human profiles, more information about The National Synth Detection Unit, and the series 3 trailer. The work was created by Eoin McLaughlin, Sam Walker and Josef Byrne. 


Head of marketing
Group marketing manager
Marketing manager
Executive creative director
Creative directors
Art director (off air)
Creative (Human Test)
Senior producer
Business director
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Senior digital producer
Digital producer
Digital production assistant
Digital project manager
Design & animation (on air)
Voice experience (Human Test)