Channel 4 is the first UK broadcaster to use voice assistant devices Amazon Alexa and Google Assistant to promote a TV show.
To mark the return of its series Humans, the broadcaster is bringing to life the drama’s storyline about blurred lines between humans and machines with an app that tests whether a user is human or synth. The Human Test is inspired by the Turing test, developed in consultation with a psychologist, and asks questions such as, "If a robot can feel, should it be granted human rights?"Users who take the test will be directed to a website, www.nsdu.co.uk, with synth and human profiles, more information about The National Synth Detection Unit, and the series 3 trailer. The work was created by Eoin McLaughlin, Sam Walker and Josef Byrne.