Channel 4 launches All 4 on Google Chromecast with TV ad campaign

Channel 4's video on demand service, All 4, will be available on Google's media streaming device, Chromecast, from next week.

From Tuesday, 24 November, viewers will be able to use an Android mobile device, or Chrome internet browser on a computer, to stream All 4 content directly to their TV using a Chromecast dongle.

Chromecast is a £30 dongle that can be plugged into a non-smart TV that has an HMDI port. A mobile device can be used as a remote control.

Apple iPhone and iPad users will be able to use the service from the All 4 iOS app from mid-December.

Channel 4 is advertising the launch of All 4 on Chromecast with a TV campaign starring Phil Spencer, the presenter of Location, Location, Location, and Spencer Matthews, a cast member of Made in Chelsea.

"Spence and Spence" imagines the two men as flatmates who are sitting on a sofa and fighting over what to watch using Chromecast. Matthews plays up to his egotistical persona by persistently choosing to watch scenes from Made in Chelsea.

The 30-second spot was created by John Paul Smith at creative agency The Outfit and will break on Channel 4 tonight (20 November) during TFI Friday, which airs at 8pm. It was directed by Will Clark.

Chris Braithwaite, the agency principal at Channel 4, said: "We’ve enjoyed working very collaboratively with Google on this campaign and, with the help of Channel 4’s Spencers, the creative shows a new and innovative way to consume All 4 content."