Channel 4 has launched a website to keep advertisers and media
agencies informed about the channel’s schedules and ratings.
The site, www.in4mer.com, launches this week on the internet and
Designed by the digital media specialists, MCB, it offers a mixture of
news and data on Channel 4 as well as broader market information.
In addition to updates on Channel 4 schedules, programme stills and
video clips are available for download from the site.
Users of the site will have instant access to audience data including
programme ratings and audience conversion figures as well as audience
shares by channel and year-on-year impacts searchable by audience, date
There will also be a section highlighting the commercial opportunities
beyond simple spot advertising, such as sponsorship, video and CD and
According to Sue Oriel, the head of commercial development at Channel 4,
In4mer will provide a vital link with the channel’s advertiser and
’This initiative is one of the key features of Channel 4’s commercial
marketing strategy and we have taken great care to develop a website
which is in tune with the requirements of advertisers and agencies,’ she