Channel 4 "Merry different" by 4Creative

Channel 4's Christmas ad encourages acceptance at the end of a tough year.

"Merry different" opens at Holiday Mascot HQ, where an elf breaks the bad news that Santa Claus is thinking about cancelling Christmas because of the difficult circumstances. The various holiday mascots, from a Halloween ghost to the St Patrick’s Day leprechaun, then offer their own ideas for revamping the festive season this year. 

The brainstorming session descends into infighting, until one unexpected holiday mascot speaks up: the pancake of Pancake Day. The wise and calm food delivers a moving speech about coming together despite their differences.

The work was created by Chris Rice, Greg Carter and Lydia Raghavan, and directed by David Kolbusz (chief creative officer of Droga5 London) and Jeff Low through Biscuit Filmworks.

Credits

Agency
Executive creative director
Deputy executive creative director
Head of production & operations
Executive producer, brand & special projects
Campaign producer
Head of brand & marketing operations
Production company
MD/Exec producer
Head of production/producer
Production manager
Production assistant
Director of photography
Production designer
Wardrobe hair stylist
Hair & make-up artist
Editing company (Offline)
Post production
Colour grade
Audio post production
Sound design and mix
Audio producer