Ogilvy & Mather and Channel 4’s 4Creative led the field, although there were mutterings, unfounded as it turned out, that the former’s success was down to the number of entries that it submitted. Nonetheless O&M and WPP landing the Network and Holding Company prizes respectively.
Ogilvy & Mather London
Nonetheless, it was in Outdoor where O&M London’s star shone particularly brightly, the agency picking up eight golds for its Expedia client. It also won golds for Dove in Radio and Film. Gerry Human, the chief creative officer, said: "We are humbled and honoured that such a stellar line-up of juries think so highly of the work we are doing in London. The awards are a true testament to the relentless energy and talent of our people, and the bravery and trust that our clients have shown."
4Creative picked up the UK’s only Grand Prix for "meet the superhumans" – Campaign’s Campaign of the Year for 2012 – in Film Craft to supplement its gold Lion in Film, silver in Editing (entered by Stitch Editing) and two bronzes in Best Production Values and Best Use of Music. Dan Brooke, the chief marketing and communications officer at Channel 4, said: "2012 was a giant prosthetic leap forward for Paralympic-kind and Channel 4 is honoured to have played its small part in that."
Last year’s barnstormers – Bartle Bogle Hegarty and CHI & Partners – had a rather quieter 2013. Both Grey London and Adam & Eve/DDB won Lions in Creative Effectiveness for John Lewis and the British Heart Foundation respectively.
To the disappointment of some purists, data has firmly established itself as a category at the festival of creativity, proving at least that Cannes has become a broad church. Mindshare won a gold for data creativity for Kleenex, and was the most-awarded media network at the festival. Nick Emery, the global chief executive at Mindshare, said: "The breadth of the wins was great and also the nature of the awards we won – Young Lions, Titanium for integration, Media gold for data creativity, and even PR showed that we are a much broader media network than the norm."
The actual Media Agency of the Year award went to OMD Australia, further success for the country on top of McCann Melbourne’s "dumb ways to die" for Metro Trains winning a record five Grands Prix (Film,Titanium and Integrated, Radio, PR, and Direct).
|Cannes Lions 2013: UK winners|
|Ogilvy & Mather||10||10||1|
|Bartle Bogle Hegarty||1||4||5|
|Adam & Eve/DDB||*1||2||7|
|Havas Worldwide London||1|
|Manning Gottlieb OMD||*1|
|Abbott Mead Vickers BBDO||3||3|
|Wieden & Kennedy||2||2|
|Lowe & Partners||1||1|
|CHI & Partners||1|
|Saatchi & Saatchi
|The Brooklyn Brothers
* Creative Effectiveness Lion