Channel 4 "Product recall" by 4Creative

Trouble with your android? Channel 4 is running a product recall to encourage members of the public to return their Synths following a spate of "technical difficulties".

Persona Synthetics is the fictional company behind the Synth robots featured in C4's drama Humans. To promote the second series, the in-house team at 4Creative has set up a product safety recall page on eBay for anyone experiencing problems with their purchase.

The activity includes a fleet of Persona Synthetics branded vans, which will visit city centres including London and Glasgow, to pick up faulty Synths.

A Facebook Messenger bot has also been created to pose as a malfunctioning customer care Synth and New Scientist has published a staged video interview with a Persona Synthetics spokesperson.


Head of marketing, C4
Deputy head of marketing, C4
Marketing manager, C4
Executive creative directors
Executive producer
Head of production Clare Brown
Senior art director
Senior on-air producer
Off-air producer
Senior digital producer
Junior digital producer
Senior account director
Project manager
Director of photography
Production designer
Off-air photographer
Digital production partner

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