SectorMedia / Entertainment Brands and Television brands
Trouble with your android? Channel 4 is running a product recall to encourage members of the public to return their Synths following a spate of "technical difficulties".
Persona Synthetics is the fictional company behind the Synth robots featured in C4's drama Humans. To promote the second series, the in-house team at 4Creative has set up a product safety recall page on eBay for anyone experiencing problems with their purchase.
The activity includes a fleet of Persona Synthetics branded vans, which will visit city centres including London and Glasgow, to pick up faulty Synths.
A Facebook Messenger bot has also been created to pose as a malfunctioning customer care Synth and New Scientist has published a staged video interview with a Persona Synthetics spokesperson.