Channel 4 "Product recall" by 4Creative

Trouble with your android? Channel 4 is running a product recall to encourage members of the public to return their Synths following a spate of "technical difficulties".

Persona Synthetics is the fictional company behind the Synth robots featured in C4's drama Humans. To promote the second series, the in-house team at 4Creative has set up a product safety recall page on eBay for anyone experiencing problems with their purchase.

The activity includes a fleet of Persona Synthetics branded vans, which will visit city centres including London and Glasgow, to pick up faulty Synths.

A Facebook Messenger bot has also been created to pose as a malfunctioning customer care Synth and New Scientist has published a staged video interview with a Persona Synthetics spokesperson.

Credits

Head of marketing, C4
Deputy head of marketing, C4
Marketing manager, C4
Agency
Media
Executive creative directors
Executive producer
Head of production Clare Brown
Senior art director
Director
Senior on-air producer
Off-air producer
Senior digital producer
Junior digital producer
Senior account director
Project manager
Director of photography
Production designer
Grade
MPC
Off-air photographer
Digital production partner