Channel 4 pulls out the stops for 4oD archive launch

LONDON - Channel 4 is launching a star-studded trail to promote the launch of free archived content on its 4oD video-on-demand service.

Channel 4…4oD archive launch
Channel 4…4oD archive launch

Created by 4Creative, the spot follows on from the launch campaign for 4oD, "vending machine", which featured a machine full of Channel 4 talent. The new ad is set in a store with the shelf products representing Channel 4 programmes.

The shop is staffed with Channel 4 talent – including Jon Snow pricing items and Avid Merrion working the checkout.

The spot will break on 3 July during Big Brother and was directed by Tom Tagholm. Archived content, such as Peep Show, Queer As Folk and Trigger Happy TV, will be available free on 4oD from 3 July.