Channel 4 "#StayAtHome" by 4Creative

Channel 4 puts a cheeky twist on the public health message to stay at home during the coronavirus pandemic.

Comedian Matt Berry declares: "Britain! When was the last time you did something that really mattered, with your arse? We need your buttocks. No ifs. Just butts. Because we’ll beat this faster, clenched together, on the sofa."

Along with the call to action, a series of fly-on-the-wall spots reveal Channel 4 celebrities doing mundane activities during the lockdown: Jon Snow irons his ties, Big Narstie mows the lawn, Scarlett Moffatt pairs her socks, Katherine Ryan makes a self-portrait, Joe Lycett cleans the kitchen cupboard, Krishnan Guru-Murthy sharpens his pencils and more.

Credits

Head of 4Creative
Creative director
Director
Designer
Group business director
Head of production
Executive producer
Editor
Chief marketing officer
Marketing manager
Head of 4Creative
Creative director
Creative
Director
Designer
Group business director
Head of production
Executive producer
Editor
Post production producer
Chief marketing officer
Marketing manager