Channel 4 "The Handmaid's Tale season 2" by 4Creative

Channel 4 brings the repressive law of Gilead to Britain in a provocative campaign promoting season two of The Handmaid's Tale.

Ads deliver stark messages from Gilead officials enforcing laws such as, "The city is no place for a woman. A woman’s place is at home." A Metro cover-wrap reads, "Women are not allowed to read this newspaper." The reveal shows the main character Offred, played by Elisabeth Moss, burning a handmaid’s headdress with a familiar rebellious message from the show: "Don’t let the bastards grind you down." The campaign was created by Francesca Van Haverbeke, Anne-Grit Maier, Caio Turbiani and Raminder Samra. 

Credits

Head of marketing
Group marketing manager
Marketing manager
Agency
Executive creative director
Creative directors
Senior producer
Producer
Business director
Project manager
Artwork
Senior digital producer
Digital producer
Post-production (digital outdoor)
Post-production (on air and cinema)
Audio