Channel 4 is searching for two senior sales people to help it
mastermind its online expansion.
The broadcaster intends to ’quadruple its spending’ on the internet this
year and will launch six sites. It has set up an interactive department
and transferred Ian Murphy from commercial development to the role of
interactive commercial controller.
Murphy said he would liaise with Channel 4’s existing ad sales
department of more than 60 people ’who are more than capable of raising
the internet agenda with clients’, but added that he was looking for two
people who would be dedicated to online activities.
’The first person will ideally be able to hit the ground running, so
they’ll have 18 months or so experience in the new-media field. The
second recruit I’ll know when I see - they don’t have to know the net
inside out, but they’ll have a wide range of skills and they’ll need to
fit in with the team. I’m not looking for an off-the-shelf online sales
The department is run by Andy Anson, head of strategic planning and
interactive, who joined Channel 4 in April last year from Disney in Los
Angeles. His team will be responsible for developing interactive TV
content as well as online ventures.
The first launch from Anson’s department is gay and lesbian lifestyle
site www.out4life.com, which will go live in February. It will offer
news, entertainment, listings, financial services and shopping, with
content by contributing partners such as Gay Times, Diva and the Press
Also in progress are an entertainment portal, a FilmFour site and sites
covering education and horse racing. The broadcaster’s existing website,
Channel4.com, will be relaunched.
Commenting on the initiatives, Anson said: ’We have one of the strongest
and best-known brands in the media marketplace and our strategy is to
extend that brand and our programming reputation onto new-media
He added that Channel 4’s internet strategy combined ’public service
with a keen sense of commercial reality’.
As well as advertising, the sites will use e-commerce to generate