Channel 4 "Two tribes" by 4Creative

Does society's traditional way of defining gender still make sense?

That is the question posed by Channel 4’s promo for Genderquake, a new season of programmes on the gender debate. The spot provides a potted history on the two tribes of humanity – the "penises" and the "vaginas"—and posits that it is time to reframe how we think about gender in a way that is more inclusive and reflective of modern Britain’s diversity. The work was created by Tom Woodington and Robin Temple at 4Creative and directed by Chris Bristow through Blink. 


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