Channel 4 "underdog" by 4Creative

Channel 4 sends a dog with a man's body to interview some of the channel's biggest names in a new brand campaign.

The new spot, which was created by 4Creative and runs at 90-seconds long, was released on 16 July and aired as a roadblock across all the network’s channels. The film shows Underdog interviewing Channel 4 luminaries such as Jon Snow. The ad has been released amid reports that the UK government is considering selling its 100% stake in the channel.

Credits

C4 Group Marketing Manager
Creative agency + production company
Group Business Director
Director
Executive Producer
Producer
Production manager
Sound recordists
Production designer
Costume designer
Puppeteer
Animal handler
Editor
Colourist
MPC
Online
Audio post production

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