Channel 4 upfronts in pictures

Channel 4 hosted media agencies and stars from its top shows to a party after its upfronts yesterday.

  • Jonathan Allan, the sales director, kicks off the show

    Jonathan Allan, the sales director, kicks off the show

  • Jonathan Lewis, the head of digital and partnership innovation, announces details on PL4Y

    Jonathan Lewis, the head of digital and partnership innovation, announces details on PL4Y

  • Allan in a stunt to hunt down his sales team before the upfronts

    Allan in a stunt to hunt down his sales team before the upfronts

  • Allan proves he was on the bike

    Allan proves he was on the bike

  • Colin from 'SAS: Who Dares Wins' offers arm wrestles

    Colin from 'SAS: Who Dares Wins' offers arm wrestles

  • Jay Hunt (right), the chief creative officer, with Cathy Newman, a Channel 4 News presenter

    Jay Hunt (right), the chief creative officer, with Cathy Newman, a Channel 4 News presenter

  • Josh Krichefski (left), the chief operating officer at MediaCom, and Dan Clays, the chief executive at OMD UK, pose with Emily Berrington from the Channel 4 show Humans

    Josh Krichefski (left), the chief operating officer at MediaCom, and Dan Clays, the chief executive at OMD UK, pose with Emily Berrington from the Channel 4 show Humans

  • A lady gets a tattoo at the party

    A lady gets a tattoo at the party

  • Ella Eyre performs

    Ella Eyre performs

  • Annie Mac DJs at the party

    Annie Mac DJs at the party

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The broadcaster revealed plans for a premium video programmatic advertising exchange, and a new strategy and production division within its ad sales team called PL4Y.

The party at the Old Billingsgate Market featured tattoo artists, arm wrestling competitions against ex-SAS soldiers, and music from Clean Bandit, Ella Erye and Annie Mac.