Channel 4 "Will they fly?" by 4Creative

Channel 4 pokes fun at stars' inflated self-belief in a trailer for the new series of The Jump, the celebrity winter sports show.

The cheeky spot shows six celebs soaring through the sky in a dream sequence, with a cameo by actor Peter Serafinowicz as an owl. The cast was filmed on wires against a green screen and the backgrounds shot by a drone camera in the Alps. Molly Manners created and directed the ad through 4Creative, Channel 4’s in-house creative agency, with production by Fiona Wright.

This year’s series of The Jump premieres on 5 February and is sponsored by Jeep. 


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