Poole joined ESI Media in August 2013, ahead of the group’s launch of London Live at the start of 2014. Prior to ESI Media, Poole was the joint managing director of Miroma and before that he Poole was sales and marketing director at GMTV.
Poole joins amid a series of promotions at Channel 5’s commercial operation. He will report to the former trading director, Ross Belcher, who becomes deputy commercial sales director along with partnerships director, Agostino di Falco.
Both will continue to oversee trading and partnerships respectively, but will also take on some of the day to day responsibilities currently handled by Nick Bampton, the commercial sales director who has taken on a wider role since the broadcaster was bought by Viacom.
Bampton said: "I am delighted that Simon has agreed to join Channel 5. He brings considerable experience from the TV industry and is well respected by his peers.
"In addition the promotions of Ross and Ago are equally deserved. They have helped change the fortunes of Channel 5, worked incredibly hard and will play an important role as we integrate into the Viacom network."