Channel 5 "At home on 5" by 5 Creative

A celebration of the feeling of home is the central theme of this Channel 5 campaign, which is bought to life with beautifully-shot cinematic films starring real people and celebrities including Tony Robinson and Ben Fogle.

It is the biggest single investment in marketing the brand since it was acquired by Viacom in September 2014 and is an attempt to make viewers reappraise the channel by surprising them with its content.

Channel 5 has partnered with housing charity Crisis for the campaign as the broadcaster seeks to change the tone of its content towards more heart-warming and life-affirming programming.