Channel 5 has escaped censure by advertising watchdogs for poking
fun at Peter Mandelson’s sexuality after headline-hitting comments about
the former Trade and Industry Secretary on Newsnight.
The Advertising Standards Authority has thrown out complaints, sparked
by Mandelson’s appearance in a national press ad promoting the TV
company’s coverage of the European Cup Winners’ Cup match between
Copenhagen and Chelsea.
It showed the Chancellor, Gordon Brown, asking Mandelson: ’Do you fancy
Laudrup for tonight?’ Mandelson replies: ’Yes, I think he should get an
Walsh Trott Chick Smith produced the ad which was inspired by
Mandelson’s own ’outing’ by the columnist, Matthew Parris, during a
But the ASA over-ruled objections that the ad not only perpetuated the
speculation but was offensive.
However, the ASA has upheld complaints over a poster for Emap-owned
radio stations featuring a picture of a human head in a bull’s rear end
and the line: ’Who’s Britain’s biggest bullshi***r?’
The ASA claimed that not even the obscuring of some of the letters made
the poster - produced by Mother - less offensive.
Meanwhile, the ASA has carpeted Channel 4 for appearing to condone
violence in a national press insert for its new FilmFour channel. It
included a shot of a man lying in a pool of blood.
And the ASA has lambasted the clothing manufacturer, Sisley, for its
failure to co-operate with its investigation into a series of raunchy
Despite concluding that the posters were not offensive, the ASA upheld
complaints against them because of what it claims were unreasonable
delays by the company.