Channel Four kicks off its search for the next dot com millionaire today with the start of its E-Millionaire Show.
The programmes, which is being hosted by Jon Snow, will run through-out the week looking at three business pitches each day. Each start-up idea is being supported by hypothetical poster advertising created by an advertising agency, and participants include TBWA GGT Simons Palmer, Euro RSCG, Grey Advertising, HHCL & Partners and Saatchi & Saatchi.
The judging panel will include WPP's chief executive Martin Sorrel, auction portal QXL's founder Tim Jackson and Stelios Haji-Ioannou, founder of EasyJet.
The winner from the 15 entries will be decided by phone votes and receive a start-up funding package of £2 million.