Leagas Shafron Davis has been appointed to spearhead a new campaign
urging consumers not to buy cosmetics that have been tested on
The ads will also try to persuade manufacturers not to produce them.
The assignment, from the British Union for the Abolition of Vivisection,
signals a return to significant advertising by the charity for the first
time in two years.
The agency’s first work, using print and cinema, will break in April.
’It will be very powerful because vivisection is a very emotional
subject,’ Susanna Hailstone, Leagas Shafron’s head of account
The appointment, which was made without a formal pitch, renews the link
between Hailstone and Matthew Davis, BUAV’s head of campaigns.
As director of communications of the London Lighthouse Aids charity,
Davis worked with Hailstone at her former agency, TBWA.