Charles Saatchi to release 'brutally frank' book

LONDON - The adland legend Charles Saatchi is to produce a new book answering 200 questions put to him by journalists, critics and members of the public.

Charles Saatchi...new book and TV series
Charles Saatchi...new book and TV series

According to the publisher Phaidon, the notoriously reclusive Saatchi will answer the questions "with brutal frankness".

The book will be titled My Name Is Charles Saatchi And I Am An Artoholic: Everything You Need To Know About Art, Ads, Life, God And Other Mysteries – And Weren't Afraid To Ask.

According to reports, questions will include "How do you rate political advertising today?" and "Do you think  you have messed up anyone's life by flogging off all of their work?"

The illustrated book is due out on 8 September, and will cost £5.99.

Its release will coincide with a BBC2 programe, with the working title Saatchi's Best Of British, which has been dubbed the art world's answer to The X Factor.