Charlie Bigham's "Only delicious will do" by Creature

Charlie Bigham's ads are illustrated by artist Emily Sutton.

The playful and vivid images feature quotes and a cameo from Charlie Bigham himself, with the tagline "Only delicious will do". The pre-prepared food brand is running the campaign across print and outdoor to encourage foodies to try its dishes. The work was created by Dan Ball and Joe Stone at Creature.