Cheetham Bell JWT picks up £2m Thorpe Park account

Manchester's Cheetham Bell JWT has been awarded the creative

assignment on the £2 million Thorpe Park account, adding to the

Alton Towers, Chessington World of Adventures and Warwick Castle

business it handles for the Tussauds Group.

The appointment comes in advance of next spring's launch of Thorpe

Park's latest white-knuckle ride, Odyssey.

Built at a cost of £10 million, the roller-coaster will whirl

people through ten loops in two minutes and is being presented as a

rival to similar rides at Disneyland, Paris.

The consolidation of the Tussauds' account comes amid reports that the

UK's biggest visitor attraction conglomerate is to be broken up by its

owner, Charterhouse Development Capital.

CDC bought Tussauds from Pearson, the media group, four years ago for

£354 million. But it is thought to want to follow companies such

as Rank and Scottish & Newcastle, which have sold their visitor

attractions as growth has stalled.

Theme parks are not only expensive to run, relying on expensive new

rides to sustain visitor numbers, but also suffer when the weather is


The win is the latest stage in a developing relationship between

Cheetham Bell and Tussauds. Paul Watson, the Cheetham Bell JWT managing

director, said: "Less than a year ago we were only working on Alton

Towers. This is a great endorsement."

Anne Clegg, Thorpe Park's head of marketing, said: "We're very happy

with the work the agency has produced for Chessington and its theme park

experience will be invaluable at Thorpe Park."

Media planning and buying on the account remains at Manning Gottlieb