Manchester's Cheetham Bell JWT has been awarded the creative
assignment on the £2 million Thorpe Park account, adding to the
Alton Towers, Chessington World of Adventures and Warwick Castle
business it handles for the Tussauds Group.
The appointment comes in advance of next spring's launch of Thorpe
Park's latest white-knuckle ride, Odyssey.
Built at a cost of £10 million, the roller-coaster will whirl
people through ten loops in two minutes and is being presented as a
rival to similar rides at Disneyland, Paris.
The consolidation of the Tussauds' account comes amid reports that the
UK's biggest visitor attraction conglomerate is to be broken up by its
owner, Charterhouse Development Capital.
CDC bought Tussauds from Pearson, the media group, four years ago for
£354 million. But it is thought to want to follow companies such
as Rank and Scottish & Newcastle, which have sold their visitor
attractions as growth has stalled.
Theme parks are not only expensive to run, relying on expensive new
rides to sustain visitor numbers, but also suffer when the weather is
The win is the latest stage in a developing relationship between
Cheetham Bell and Tussauds. Paul Watson, the Cheetham Bell JWT managing
director, said: "Less than a year ago we were only working on Alton
Towers. This is a great endorsement."
Anne Clegg, Thorpe Park's head of marketing, said: "We're very happy
with the work the agency has produced for Chessington and its theme park
experience will be invaluable at Thorpe Park."
Media planning and buying on the account remains at Manning Gottlieb