Umbro, the Manchester football clothing company, has ended its
five-year relationship with DMB&B in favour of the local agency,
The move signals a shift by Umbro towards more integrated support for
the stars and the teams it sponsors.
Peter Draper, Umbro’s director of brand marketing Europe, stressed the
split with DMB&B was amicable: ’We agreed reluctantly to part on the
basis that we now have a different emphasis in our advertising.’
Cheetham Bell will now be responsible for all Umbro’s advertising
including below-the-line work, previously handled by IMP. No decision
has yet been made on media buying, which is currently with MediaVest.