Chelsea FC and Blue Fuel "Fuel the way you play" by The Brooklyn Brothers

Chelsea FC has unveiled a nutrition service, Blue Fuel, that reveals the sporting secrets of the club's scientists and coaches.

Featuring personalised products and meal plans, the work shows basketball, volleyball and rugby players as they prepare for the return of sports.

The campaign launched yesterday (Monday) across Chelsea’s social media channels, alongside print, outdoor and influencer activity.

It was created by Sophie Bastow-Dormon, Laila Milborrow, Didz Parker and Simon Poett.

This marks The Brooklyn Brothers' first work for Chelsea since winning the creative account in April.

Credits

Founding partner and global chief creative officer
Head of strategy
Business director
Head of social
Designer
Head of artistic production
Producer

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