The club is approaching agencies directly for the brief. The appointed agency will be expected to create a fantasy football game, which is an interactive, virtual competition, where people manage professional football players against rivals.
The club does not currently have a dedicated digital agency, handling any digital activity in-house. In the past, it has worked with its shirt sponsor Samsung’s agency, Space, on an ‘experience football’ campaign.
Last year, Chelsea FC launched an online TV portal for the 2010/11 season, with new and exclusive content from its Sky channel, Chelsea TV. The portal was produced and maintained for Chelsea by sports media specialist Perform.
It included interviews, live press conferences and behind-the-scenes features on the football club.
Content from Chelsea TV, which was previously only available to Sky subscribers, was also available to Chelsea club members through the portal.
Chelsea Football Club was unavailable for comment.