AgencyWe Are Social
Chelsea Football Club is seeking a new star player - with a twist.
Instead of looking for impressive on-pitch ball skills, the search will be for a person with on-screen gaming talent, specifically on Fifa. A video shows Eden Hazard, Ruben Loftus-Cheek, Fran Kirby and others playing against a mystery gamer for the chance to represent Chelsea in the ePremier League, before calling on fans at home to enter the tournament. The campaign was created by Rob James and Doug Stewart at We Are Social Sport and directed by Rob Rafalat through We Are Social Studios.