Everything to do with Chelsea Football Club can be summed up in two
words - Charlie Cooke. Campaign wants 350. This is the padding. Two
things struck me about Chelsea magazine. First, there’s no mention of
Charlie Cooke. Second, it reads like the propaganda of an East European
dictator: all-powerful (Marcel Desailly) ... opponents will be
vanquished (especially Charlton) ... revered leader (chairman
Bates) ... new monumental construction (Disney-style hotel).
Our new-found ’corporate’ fans are well catered for - literally. The
magazine drools over the choice of food at the club: duck prosciutto,
endive salad, blue cheese and hazelnuts. And I’m all for making the
moneyed feel at home; after all, they help fund the new signings. In
this welcoming spirit, the magazine could play a big role. Why not
feature all the terrace songs so that our newcomer friends can
participate more convincingly - chanting ’celery’ gets a bit pointless
after a while?
The revelation is the piece on Marcel Desailly. This is a disingenuous
piece of journalism that will lead fools (especially opposing forwards)
to believe that this is an ordinary human and not the god many of us
know him to be.
This and the profiles of other key players make you realise that the
World Cup was just a pre-season warm-up for Chelsea players.
Aside from the empire-building megalomania rampant throughout its pages,
Chelsea is a very perceptive number. And even if we don’t win the
quadruple - the league, Worthington Cup, FA Cup, Cup Winners’ Cup -
we’ll be happy as long as we thrash Arsenal and Man United.
George Michaelides, partner at Michaelides & Bednash, is a bit of a