Chelsea in Smooth FM broadcast deal

Chelsea fans will be guaranteed radio commentary of their beloved club from next season following a deal signed with London station Smooth FM.

The deal will see every Chelsea game broadcast on the station until the end of the 2007/8 season, including FA Cup, Carling Cup, Champions League and Barclay’s Premier League.

The switch to abandoning music schedules in favour of providing Chelsea commentary will be a radical departure for the recently launched station.

102.2 Smooth FM hit the airwaves the capital in June with a focus on providing easy listening music covering a broad section of artists such as Stevie Wonder, Joss Stone and Alicia Keys.

The deal has been touted by Smooth FM owners, Guardian Media Group, as a new way for advertisers to target a dedicated group of listeners.

For Chelsea it will give last year’s premier league winners guaranteed exposure in an already competitive marketplace.

John Myers, chief executive of GMG Radio, said: “This is an important strand of our future programming at 102.2 Smooth FM.

“We are delighted to provide Chelsea football fans with coverage of all their games – and on the FM frequency.

“Clearly, this will enhance our offering to listeners and advertisers and we look forward to providing exciting coverage for the new season and beyond.”

Existing sport stations such as TalkSport and BBC Radio Five traditionally cover a series of games on matchday and often switch between coverage.

Peter Kenyon, chief executive of Chelsea FC, said: “Our club is going through an exciting phase and it’s important to us that our fans can listen to each and every game on FM across the capital.

“For the first time we are able to point people to one outlet that is guaranteed to carry coverage of the Blues.”

By Kevin May


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