'Cherish every customer' advises Branson-backed Lazy Camper

Jacob Hill, the founder of The Lazy Camper, an online festival and camping supplies start-up, has given advice to adland and brands on being social and being small in business.

Hill, who started the business as part of a university project at the age of 19, advises agencies and brands to "bring it back a bit and think about the little people again".

He also advises on social media, saying social networks such as Instagram, Twitter and Vine, are "great for start-up businesses".

The Lazy Camper has secured backing from investors such as Richard Branson as part of Virgin Media's Pioneers scheme, and is based in The University of Huddersfield's Innovation Centre.