Cheryl Cole is wild and arresting in new L'Oreal work

Cheryl Cole debunks the myths that pretty girls cannot be fierce and racy in the new work for L'Oreal's Feria hair colour range.

Dancing in an abandoned warehouse with nothing but a wall of speakers behind her, Cole show she is more than capable of pushing boundaries as the film climaxes and the speakers explode.

Brand: L’Oreal Paris

Agency: McCann London

Sound: Jungle

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

AGENCY
AGENCY

Would AI lie to you?