Cheryl Cole is wild and arresting in new L'Oreal work

Cheryl Cole debunks the myths that pretty girls cannot be fierce and racy in the new work for L'Oreal's Feria hair colour range.

Dancing in an abandoned warehouse with nothing but a wall of speakers behind her, Cole show she is more than capable of pushing boundaries as the film climaxes and the speakers explode.

Brand: L’Oreal Paris

Agency: McCann London

Sound: Jungle