Chevrolet 'under the blue arch' by Goodby, Silverstein & Partners

Goodby, Silverstein & Partners' new work for Chevrolet was inspired by the company's desire to "break ranks" with mundane car ads.

The agency teamed up with Randall Einhorn, the director of The Office and Modern Family, to produce a series of 30-second spots that take on the flavour of a sitcom.