The agency is also looking at opening offices in other markets to service its Toyota client, which it handles, along with Carphone Warehouse, across Europe.
Carphone Warehouse, Europe's biggest mobile phone retailer, is setting up a joint venture with the US electronic retailer Best Buy, and will initially operate under the Best Buy brand. To date, the US retail market lacks an independent handset retailer, and is instead dominated by standalone stores branded by operators including T-Mobile, Cingular and Sprint.
Although plans are already underway, it is understood that CHI will only open its US venture if the Best Buy project is successful.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
.png)
