CHI and Naked win Friends of the Earth task

Friends of the Earth has appointed Clemmow Hornby Inge and Naked Inside to develop a communications strategy to support its drive to raise further awareness of climate change.

The Friends of the Earth campaign will aim to draw attention to the damage that rising carbon dioxide levels are having on the planet.

According to the environmental pressure group, levels are higher than at any time during the past 440 years, contributing to a temperature rise of 0.6 degrees.

The campaign will initially aim to generate interest in the problem by pointing out the facts about the consequences of global warming. It will then encourage consumers to become involved in initiatives that can save energy, such as car-sharing schemes. The advertising will break in May and run predominantly across cinema and outdoor.

Adeela Warley, the head of communications at Friends of the Earth, said: "We were impressed by CHI's and Naked Inside's commitment to making our small budget impactful through innovative thinking."

Neil Goodlad, CHI's joint managing director, said: "Climate change is obviously a critical issue and we're grateful to have this opportunity to work with Friends of the Earth in its efforts to address it."

In the past, Friends of the Earth has relied mostly on public relations to raise awareness of its work, with support from below-the-line campaigns.

Most recently, it has used Agency Republic for its digital work and Burnett Works for direct marketing.